Digital Marketing

Solid foundation in lead generation, nurturing strategies, and a keen understanding of the customer lifecycle.

SGUS RI Digital Campaign

I have developed and implemented integrated marketing strategies that optimize the customer journey. This process involved collaborating with cross-functional teams and third-party vendors to create engaging content that attracts leads and nurtures them through targeted automated email series, including newsletters and tailored campaigns.

Website Enhancements

In my recent role at Seegene USA, in just three months, we revamped their website for a better browsing experience, thanks to our collaboration with “HUCK”.

• A refreshed homepage featuring inviting lifestyle images that rotated with the product category featured by month.

• Product categories featured detailed information on the problems the PCR assays solved, how to order, and the benefits of each test.

• We introduced e-commerce features to allow returning customers to easily re-order online and, for new customers, an online request feature for product quotes.

As a result, SGUS received 15 re-orders in just three months and 25 product quote requests.

• I supported campaigns through implementing targeted landing pages and bolstered product promotion.

• Stayed current with SEO by integrating blogs written by product managers or agencies. Ensured every web page was SEO-optimized.

• I managed the google analytics to track crucial KPIs like the site health, lead form submissions, campaign performance, and conversion rates for downloads or registrations. 

Email marketing strategy

In 2023-2024, I initiated a nurturing automation email strategy for Seegene, designed to keep our leads engaged with an email series and quarterly newsletters.

Each edition featured product campaigns, insightful blogs, and the latest trends in infectious disease news relevant to our product portfolio.

With a remarkable open rate of 18.17% and a click-through rate of 15.18%, these efforts underscore the importance of effective engagement.

I utilized Salesforce Account Engagement, but I’m also adaptable, proficient in platforms such as HubSpot and Marketo.

SGUS Newsletters

Geo-Fence Ads

In 2024, the total brand awareness impressions served by targeted audience were 1,844,662.

The executive summary monthly report included impressions, clicks, and CTR, as well as new web visitors, online subscribers, and form fills.

Search and Programmatic Ads

For programmatic ads, the target was by professional title, company type, and location.

Social Media: B2B on Linkedin

Digital Campaign with CLP

Clinical Laboratory Products (CLP) digital campaign to download the Seegene USA, Inc. product catalog. Programmatic ads were placed on CLP newsletter and targeted by type of company and profession titles in the USA. A gated landing page collected qualifying questions for sales leads.

  • 3 month time frame Oct. – Dec. | Budget $15k
  • Total warm leads = 350
  • Impressions: 467,047
  • Clicks: 695
  • CTR: 0.15% (industry standard is 0.02%)
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